The Spark Behind 94 YS
In the heart of London, where the city’s rich history meets modern sophistication, a dream began to take shape. The story of 94 YS started with a vision to create jewelry that transcends mere adornment and becomes a celebration of beauty and confidence. The “YS” in our name pays homage to York Street, where our journey first began.
Our founders, inspired by the bustling energy of London and the timeless allure of fine jewelry, set out with a clear mission: to design pieces that would not only complement but elevate the natural beauty of every woman who wore them. From the very beginning, we envisioned a brand that would offer more than just accessories; we wanted to create a collection that would make every woman feel extraordinary.
Feel Confident, Feel Beautiful: The 94 YS Experience
Today, 94 YS continues to thrive, but the core of our mission remains unchanged. We are dedicated to providing jewelry that enhances not just appearances, but also the way women feel about themselves. From our beginnings on York Street to the present day, our journey has been driven by a simple yet profound goal: to make every woman who wears 94 YS feel beautiful, confident, and truly radiant.